Twitter Lost 1 Million Users Last Quarter As Crackdown on Fake Accounts Continues

As it began to crack down on spammy and fake accounts, Twitter on Fri reported a drib of one million users in the 2nd quarter of 2018 — with monthly active user count going down from 336 million in the last quarter to 335 million. The news led to Twitter shares plummeting at to the lowest degree 12 per cent as the US market opened.

The micro-blogging platform, while releasing 2d quarter earnings, reported $711 1000000 in revenue — an increase of 24 per cent year-over-year. The advertising revenue totalled $601 million — an increase of 23 per cent year-over-yr. The Us revenue hit $367 million while global revenue was $344 million.

Average daily active users (DAU) increased eleven per cent (yr-over-year) — compared to 10 per cent yr-over-year growth in Q1, Twitter said in a statement. "Our 2d quarter results reverberate the work nosotros're doing to ensure more people get value from Twitter
every twenty-four hour period," said Twitter'south CEO Jack Dorsey.

"We desire people to experience condom freely expressing themselves and have launched new tools to accost problem behaviours that distort and distract from the public conversation," he added. The visitor said it will go on to invest in improving the health of the public chat on Twitter, making the service ameliorate by integrating new behavioural signals to remove spammy and suspicious accounts.

Twitter recently acquired Smyte, a visitor that specialises in spam prevention, safety and security. "We're also continuing to brand information technology easier for people to detect and follow breaking news and events, and have introduced automobile learning algorithms that organise the conversation around events," said Dorsey.

Every bit of May 2018, said Twitter, its systems identified and challenged more than nine million potentially spammy or automated accounts per calendar week, up from 6.4 million in December 2017. "Due to technology and process improvements during the past yr, we are now removing more than than two times the number of accounts for violating our spam policies than nosotros did final year," said Twitter.

The average number of spam reports it received through the reporting flow connected to drop — from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May. "The new protections we've adult take already helped us prevent more than 50,000 spammy signups per day in June," it added.

According to Ned Segal, Twitter's CFO, the company is maintaining profitability while brand investments in the business organization. "Looking ahead, nosotros remain optimistic about our ability to execute on our priorities and deliver value for advertisers and shareholders," he said.